| Publishers participating in the AdSense program
are required to adhere to the following policies, so
please read them carefully. If you fail to comply
with these policies, we reserve the right to disable
ad serving to your site and/or disable your AdSense
account at any time. If your account is disabled,
you will not be eligible for further participation
in the AdSense program. Because we may change our
policies at any time, please check here often for
updates. Pursuant to our
Terms and Conditions, it's your responsibility to
keep up to date with, and adhere to, the policies
posted here.
Invalid Clicks and Impressions
Publishers may
not click their own ads or use any
means to inflate impressions and/or clicks
artificially, including manual methods.Learn
more
Clicks on Google ads must result from genuine user
interest. Any method that artificially generates
clicks or impressions on your Google ads is strictly
prohibited. These prohibited methods include, but
are not limited to, repeated manual clicks or
impressions, automated click and impression
generating tools and the use of robots or deceptive
software. Please note that clicking your own
ads for any reason is prohibited.
Encouraging
Clicks
Publishers may not ask others to click their ads
or use deceptive implementation methods to obtain
clicks. This includes, but is not limited to,
offering compensation to users for viewing ads or
performing searches, promising to raise money for
third parties for such behavior or placing images
next to individual ads.
Learn more
In order to ensure a good experience for users and
advertisers, publishers participating in the AdSense
program may not:
- Compensate users for viewing ads or performing
searches, or promise compensation to a third
party for such behavior.
- Encourage users to click the Google ads using
phrases such as "click the ads", "support us",
"visit these links" or other similar language.
- Direct user attention to the ads using arrows
or other graphical gimmicks.
- Place misleading images alongside individual
ads.
- Place ads in a floating box script.
- Format ads so that they become
indistinguishable from other content on that
page.
- Format site content so that it is difficult to
distinguish it from ads.
- Place misleading labels above Google ad units.
For instance, ads may be labelled "Sponsored
Links" or "Advertisements", but not "Favourite
Sites" or "Today's Top Offers".
Content Guidelines
Publishers may not place AdSense code on pages with
content that violates any of our content guidelines.
Some examples include content that is adult, violent
or advocating racial intolerance.
View full content policies.
Sites with Google ads may not include or link to:
Pornography, adult or mature content
- Violent content
- Content related to racial intolerance or
advocacy against any individual, group or
organisation
- Excessive profanity
- Hacking/cracking content
- Gambling or casino-related content
- Illicit drugs and drug paraphernalia content
- Sales of beer or hard alcohol
- Sales of tobacco or tobacco-related products
- Sales of prescription drugs
- Sales of weapons or ammunition (e.g. firearms,
firearm components, fighting knives, stun guns)
- Sales of products that are replicas or
imitations of designer goods
- Sales or distribution of coursework or student
essays
- Content regarding programs which compensate
users for clicking ads or offers, performing
searches, surfing websites or reading emails
- Any other content that is illegal, promotes
illegal activity or infringes on the legal
rights of others
Publishers are also not permitted to place
AdSense code on pages with content primarily in an
unsupported language.
Copyrighted
Material
AdSense publishers may not display Google ads on
webpages with content protected by copyright law
unless they have the necessary legal rights to
display that content. Please see our
DMCA
policy for more information.
Webmaster Guidelines
AdSense publishers are required to adhere to the
webmaster quality guidelines.
View excerpts
- Do not place excessive, repetitive or
irrelevant keywords in the content or code of
webpages.
- Avoid hidden text or hidden links.
- Avoid "doorway" pages created just for search
engines or other "cookie cutter" approaches such
as affiliate programs with little or no original
content.
- Do not include deceptive or manipulative
content or construction to improve your site's
search engine ranking (e.g. your site's PageRank).
- Create a useful, information-rich site and
write pages that clearly and accurately describe
your content.
Traffic
Sources
Google ads may not be placed on pages receiving
traffic from
certain sources. For example, publishers
may not participate in paid-to-click programs, send
unwanted emails or display ads as the result of the
action of any software application. Also, publishers
using online advertising must ensure that their
pages comply with Google's
Landing Page Quality Guidelines.
Learn more
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